1. Industry changes and steady-state patternFrom Baidu to Ali, JD.COM and Meituan, these traditional Internet giants are facing a steady pattern of traffic competition. Especially the rise of Tik Tok, with its huge traffic advantage, makes e-commerce business either increase traffic or increase efficiency. Traditional e-commerce platforms such as Ali and JD.COM can only respond to Pinduoduo's attack with maximum efficiency while countering Tik Tok's attack. While Tencent, Byte and Pinduoduo have gradually formed a BTP (Byte, Tencent and Pinduoduo) echelon in this steady-state pattern.Internet companies in China are mostly industry leaders with strong brand influence and market share. These enterprises are expected to gain more development space and market share under the background of accelerating digitalization trend. For example, Tencent, Ali, Meituan, Pinduoduo and other industry leaders, with their strong user base and innovative ability, continue to lead the development of the industry.
1. Industry changes and steady-state pattern5. Investment strategy3. Changes in policy and market environment
In the future, Internet players will focus on three major directions: cultivating the first interval (volume efficiency), ambushing the second curve (expanding business) and finding incremental markets (expanding overseas). Combined with the three major tracks of Internet realization, an echelon of Internet steady state has been formed, and BTP (Byte, Tencent, Pinduoduo) will be in a relatively steady state pattern for a relatively long period of time.From Baidu to Ali, JD.COM and Meituan, these traditional Internet giants are facing a steady pattern of traffic competition. Especially the rise of Tik Tok, with its huge traffic advantage, makes e-commerce business either increase traffic or increase efficiency. Traditional e-commerce platforms such as Ali and JD.COM can only respond to Pinduoduo's attack with maximum efficiency while countering Tik Tok's attack. While Tencent, Byte and Pinduoduo have gradually formed a BTP (Byte, Tencent and Pinduoduo) echelon in this steady-state pattern.To sum up, China's Internet industry still has great development potential and investment value. The investment value of China Internet ETF(SH513050), which tracks the China Internet 50 Index, cannot be ignored. Investors can grasp this investment opportunity through reasonable investment strategies and realize the appreciation of wealth.
Strategy guide
Strategy guide 12-13